2.1 Reading
2.1.1 Go over learning object 2 to get familiar with 6 tips to
address readings and understand them better. Now put them into
practice!
2.1.2 Develop exercises A to D on pages 99 and 100 of
your Market Leader book (the exercises can be developed
individually).
A Work in pairs .
Ask and answer these questions
1.
What mobile phone do you have ?
I have a cell idol x one touch
2.
How often do you use it each day ?
every 3 hours
3.
What do you mainly use it for ?
To chat, call, store documents
4.
Do you use the same mobile for business and private calls?
if for everything you need
B Read the article
on page 100 about Vittorio Colao, Ceo of the mobile. Phone company Vodafone .Do you find anything
surprising in his use of communication technology?
C Read the article
again and answer these questios.
1.
How many mobile phones does Mr Colao have?
has four phones
2.
What does he use these phones for?
1.
Blackberry
he uses the blackberry for
business e-mail and SMS messages to swap with colleagues
2.
Samsung 360
He uses the Samsung for social
contact and to access Facebook
3.
According to Mr Colao , do executives use their mobiles more in northern or
southern Europe?
in southern europe all
executive carries a cell phone and uses it all the time
4.
Why doesn’t he like video calling?
does not like, he says he is
not a fan of the video call and does not like people on the phone if you do not
talk to them
5.
How does he use these communication technologies?
1.
Conference calling
especially for
keeping up to date on projects
b)facebook
he only uses one social
network
D Find words in the
article with these meanings
1.
To exchange (paragraph 3)
exchanges messages with colleagues
2.
To get into (paragraph 3)
Samsung uses of social contact and access to facebook
3.
Behaving in a controlled way (paragraph 4)
in northern Europe are more disciplined, They only use
mobile When They need to
4.
Someone who likes something very much (paragraph 5)
conference calls are useful,especially for keeping up
to date on projects
2.1.3 Read article Lessons in cultural difference on
page 108 of yourMarket Leader book and develop exercises A to F
(the exercises must be developed individually). Send these exercises in the
Word file corresponding to Study Guide 4. DO NOT take photos of the pages and
paste them on the Word file; you have to type these exercises (including the
instructions).
A Do you agree with these statements?
1.
All meetings should have fixed start and finishing times.(T)
2.
Being on time is equally important in all situations.(T)
3.
It’s more important to learn about the culture of the country you do
business with than to learn the language .(F)
4.
There is no point having a detailed plan before you start a project. Things
always change , and you need to be very flexible (T)
B As you read the
article below, think about this question
What are two main causes of
cultural misunderstanding between Brazil and china
traffic is in the morning and
cultural management
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LESSONS IN
CULTURAL DIFFERENCE
It is 9.05 a.m.
and a group of Chinese businessmen are outside a hotel conference room in Sao
Paulo, waiting for their Brazilian hosts. The minutes ago, but ,like many
meetings in Brazil, it did not start on time. The Brazilians arrive
,complaining loudly about the morning’s traffic and go immediately to breakfast.
Cultural differences become clear.
In 2009 ,china
replaced the US as Brazil’s biggest replaced trading partner. As a result
.Brazilian companies are keen to understand the Chinese better and find the best way to do business
together.
For companies
already working with China, getting to know the culture is a priority .At
chinbra,Sao Paulo is biggest Chinese language school ,students, who mainly
work in the import business, take evening classes in mandarin. About half the
lesson is about cultural issues. They ask questions such as ‘should I give
–something Brazilian?.’
Some business
deals fail because of small things like a misunderstood e-mail.’In addition
to language problems , there is also a lack of cultural understanding between
the two countries ,’ says Charles tang .president of the Brazil –china
Chamber .
One big issue is
timing .For successful deals with the Chinese ,it is important to be on time
for meetings and to meet deadliness. Another issue is planning .In Brazil,
because of high inflation during the 1980s and early 1990s and many failed
plans, long-term planning was not a priority.Today,many companies still
prefer to plan as they go along and fix problems when they happen .The Chinese
are completely different. They like to plan everything in advance and in
detail
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C Decide whether these statements about the
article are true (T) or false (F).Correct the false ones
1.
Brazil is biggest trading partner today is the US.F (it’s now china)
2.
At chinbra ,students spend most of the time learning Mandarin T
3.
Charles tang thinks deals go wrong mainly because of language problemsF
In addition to language
problems, there is also a lack of cultural understanding between the two
countries
4.
For the chinese , being on time is very importantT
5.
Brazilians don’t give a lot of
importance to planningT
D Work in pairs
.Read the situation at the beginning of the article again (Paragraph 1) and
discuss these questions
1.
What happened?
a group of Brazilian
businessmen complain about the traffic in the morning and immediately go to
breakfast.
2.
How do you think both sides felt about the situation?
Chinese entrepreneurs were
waiting to hostl brazil and were disgusted with the traffic and also because he
was late to the conference with Chinese entrepreneurs
3.
For the next meeting with the Chinese, what could the Brazilians do
differently?
leave earlier because the
place where the conference is to arrive on time
E Find words the
article with these meaning
1.
Planned (paragraph 1) Scheduled
2.
Very important and needing attention (paragraph 3) import
3.
Problems (paragraph 3) issues of
culture
4.
To be unsuccessful (paragraph 4) understanding
5.
When there is not enough of something (paragraph language problems
6.
The last possible date for doing something (paragraph 5) troubleshooting
F Work in pairs .What practical advice would you
give about studying or doing business in your country?Discuss two or three of
these points
1.
Appointments
2.
Giving gifts
3.
Planning and deadlines
4.
Meetings/seminars
5.
Greetings
6.
Making friends
7.
Appointments
in Colombia dating lack of
health is very important because there are many benefits that hosts to
Colombia, the council that I give them is to open call through the pages of the
eps and have a period of 8 days to found more benefit individuals with
1.
Giving gifts
the council that I give them
is to open more benefits for the poorest families to contribute more in the
foundations to be used by them and the government has a subsidy for each of
them
2.1.4 Open your Market Leader book on
page 115 and 116, read Helen Braoudakis profile, and develop exercises A to C
(the exercises must be developed individually).
A Ask and answer
these questions in small groups
1.
Do you have a profile on a professional networking website such as
LinkedIn?
I have not, but I would like
to be informed of my customers about products or services from competitors who
feel comfortable watching the website to do business with the supplier
2.
Does your company/university have a profile on a professional networking
website? if so,Which one?
if my company has a website
and http://www.corona.com.co/gammasite/ college also http://www.ean.edu.co/
3.
Discuss how a professional networking site can help individuals and
companies /educational institutions.
It can be useful for finding a
job/getting new business
if it is useful for businesses
and for oneself that one can visualize them what is in the bank and look for
the information or product you need is very possible for one to internet
resource
B Look at Helen
Braoudakis’s profile on a professional networking site on page 116.Put these
headings in the correct place on the profile
C Decide whether these statements are true (T) or false (F) .Correct the
false ones
1.
Helen did her Master’s in HRM in Melbourne (F)
Helen did her
Master’s in HRM in Sidney
2.
She has worked for three different companies(f)
3.
She has always worked in graduate recruitment (T)
4.
She has good communication Skills(F)
5.
When she was at ADM consulting ,she was responsible for organizing summer
internships (T)
6.
She doesn’t have any experience outside Australia
She has any experience outside Australia
2.2 Listening
2.2.1 Open your Market Leader book on page
98 and develop exercises B to F on listening.
B Listen to the
first part of an interview with Ros
Pomeroy,a management consultant .Which of the social networking sites in Exercise a does she use?
not used rather knowledge sharing
C Listen to the
second part of the interview .Which two advantages and one disadvantage of
social networking does Ros mention?
Advantage
1.
be able to keep in contact with many people in the professional field
2.
also has been in contact with people interested in the work she does
disadvantages
1.
can not be that other people make contact with me, who are trying to sell
me something That Perhaps I'm not interested in
D Listen to the
third part of the interview .Who is the best communicator that Ros Knows?
face to face communication is
, i think ,the best for getting information across and for getting things done
in business .
E Listen again and
complete this text
He always had a real passion for his subject-whatever he was talking
about,he was enthusiastic he made sure that he knew his very well , and the
one thing that made a big difference .I think , is that when he spoke to an audience , he made that audience feel
as if they were very.
F Listen to the
final part of the interview .Make a note of whether Ros Likes (L) ,does not
like (NL) or does not mention (NM) these
forms of communication.
1.
Letters
2.
Face to face (L)
3.
E-mail (L)
4.
Handwritten notes (NM)
5.
Corporate newsletter (L)
6.
Corporate newsletter(L)
7.
Telephone calls (NL)
2.2.2 Go to page 106 of your Market Leader
book and develop exercises A to E on listening.
A Listen to John’s
story and answer these questions
1.
What meal was johns invited to? Dinner
2.
What did he look at?Silence
3.
What was his mistake? talking on the
table
1.
He talked during an important silence yes
2.
He talked about his host’s table yes
3.
He didn’t want a gift No
B listen to
Cameron’s story and answer these questions
1.
Where was Peter’s new job?frech
2.
What was his mistake?
1.
He did not use first names
2.
He did not speak French
3.
He did not use family names
4.
How did the staff feel when Peter
used first names?
people were more relaxed ,and they always used first names
C Listen to Susan’s
story and answer these questions
1.
Where did Susan make her mistake ?
2.
Who did she go our for a meal with ?
3.
What was her mistake ?
1.
She poured her own drink
2.
She did not laugh
3.
She poured too many drinks
4.
What did she forget to do ?
D Listen to Liz, Jeremy and Ros talking about cultural
mistakes
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Which Speaker
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Liz
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jeremy
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Ros
|
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1.
Was working in East Africa?
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1.
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2.
Was working with a Dutch
colleagues
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1.
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|
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2.
Got straight down to business
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3.
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4.
Writes long e-mails?
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5.
|
|
|
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6.
Often adds funny comments in e-mails?
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|
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7.
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8.
Thought a colleague was abrupt and rude
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9.
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2.2.3 Develop exercises A to C on page 115 of
your Market Leader book.
A Listen to the
first part of an interview with Liz Credè, an organization development
consultant.In pairs ,take notes on what she says about:
1.
Her corrent job,and i know a lot of people wouldn’t be able to say that
2.
A job she had over 20 years ago, and
the reason I didn’t like was because I didn’t think the company treated people
very well
The compare your notes with
your partner’s?
B Listen to the second part of the interview and
decide whether these statements are True (T) or False (F) .Correct the false
ones
1.
Her strengths come from her work as a CEO over the last 20 years T
2.
She understand how organizations work by studying them closely F
She understand how
organizations work through looking at their leadership ,their culture and their
business strategy
3.
She can see a situation from many different sides T
4.
She finds it easy to make decisions T
C Listen to the
final part of the interview .Complete these notes on the advice that Liz gives
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1.
Take the opportunities
that you are given and really
learn as much
as you from them
2.
Really really to those around you and pay attention to what they are
saying
3.
Build relationships across the organization
4.
Ask a question that demonstrates you’re really interesed in the company
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2.2.4 Check your answers by reading the audio
scripts on pages 165, 166 and 167
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