- 2.1.3 Develop exercises A to F on pages 40 and 41 of your Market Leader book.
A What Kind of hotel do you like to stay in
when you are on holiday or on business
I would like to remain best hotel in the
country you visit to help me get to relax and forget my routines my holiday
period
B Tick
( ) the facilities you expect to find
in a business hotel
Beauty station gift
shop
Business centre ( )
Health club ( ) Childcare
service Tennis courts ( )
Concierge desk Restaurants coffee Shop ( )
C Take turn to ask and answer questions
about Hilton Tokyo.
1.
Check your e-mail in your room?
A:Can you check
your e-mail in your room?
B:Yes,you can
2.
Swim outside at the hotel?
A:Can you swim
outside at the hotel?
B:No,You can’t
3.
Play tennis at the hotel?
A:Can you Play tennis at the hotel?
B:Yes,you can
4.
Eat chinese food in the Musashino?
A:Can you eat
chinese food in the Musashino
B:No,you can’t
5.
Host a dinner for 1,500 people?
A:Can you Host a
dinner for 1,500 people?
B:No,you can’t
6.
Use the health club at night?
A:Can you use
the health club at night?
B:Yes,you can’t
7.
Get from Narita Airport direct to the hotel?
A:Can you from
Narita Airport direct hotel?
B:Yes.You can
E Answer these questions
1 How far is the hotel from the Shinjuku
Shopping area?
Rta: Shinjuku is 10 minutes from the hotel
2 How long is the business centre open?
Rta: This business center
available 24 hours
3How long does it take to travel from
Narita Airport to the hotel?
Rta: Two hours
F Match the words on the left (1-6) to the
words on the right (a-f) to make word partnerships from the text
the text
1 business (C) a) views
2 Indoor (D) b) rooms
3 Sightseeing (E) c) district
4 City (A) d)
pool
5 Internet ( F) e) tours
6 meeting (B) f) access
2.1.4 Read article India likes fast-food chains on page 46
of yourMarket Leader book and develop exercises A to D.
A Discuss these questions in pairs
1.How often do you eat in fast food chains?
Rta: not eat from time to time in fast
food restaurants
2 How Popular are they in your country?
Who is a typical customer?
Rta: in our country is the food,
I like to go to the corral
B Do
international Fast-Food companies need to change their menus to be successful
in India? Read This article to find out
C Match
the words (1-5) to their meanings (a-e)
1 Salaries (C) a) With a strong and hot flavor
2 demand (B) b) The kind of things
that someone likes
3 adapt (E) c) The money people earn for
their jobs
4 Tastes (D) d) The need people have for a service
5 Spicy (A) e) change something
D Read
article again and answer these questions
1 What
type of customer goes to the phoenix
Mills McDonald’s at luchtime?
Rta: college students , mothers and office
workers.
2 How many times a week does akshaya Batta
go to McDonald’s?
Rta: he goes once a week to
McDonald's
3 How
much does sahal Amlani typically spend in McDonald’s at weekends?
Rta: usually spend every weekend
4 How do these fast-food companies adapt
heir menus for indian customers ?
Complete these sentences:
A McDonald’s offers mutton and
chicken Maharaja Mac.Kentucky fried CHICKEN (KFC)
B In its chicken dishes ,KFC adapts it’s
for local tastes with the use of Indian spices and cooking techniques
C Pizza Hut has menu a mix of indian and international dishes
5 Why is it necessary to make these
changes?
Rta: Because people are eating a
lot of fast food
2.1.5 Open your Market Leader book on page 54, read
article Uniqlo:a global success story, and develop exercises A to
F. Send these exercises in the Word file corresponding to Study Guide 2. DO NOT
take photos of the pages and paste them on the Word file; you have to type
these exercises (including the instructions).
A Before your read the article below the article below
,discuss these questions .
1
What global fashion companies do you know?
ü Gap,C&R,Esprit,La coste
2
Which are the most successful in your country?
ü Arturo Calle,Gap,Totto,Zara,Studio F
3 What do you Know about uniglo ,the global fashion
retailer?
Uniglo not anything until I hear it now
B Match these words (1-6)to their meanings (a-f)
1 expansion (B) a) employ someone to do a
job
2 Strategy (E) b) When something gets bigger in size
3 relaunch (D) c) clothes produced by a
designer for the season
4 Flagship store
(F) d) introduce something new again
5 hire (A) e) a detailed plan for achieving something
6 collection (C) f)
a company’s main store, often big and in an important
shopping area
C Read the article quickly and underline the e numbers
and dates. Then say what they refer to.
1 1984 2 2003
3 2005 4 November
2006 5 April 2009
1.
Y49.8 bn 7 64
1 1984 started with 1 single store in Hiroshima
2 2003 hill most of the shops
3 2005 yani change strategy and opened stores in
major countries of the world
4November 2006 with the opening of a flagship in new york
5 April 2009 Her role was to design a collection went
on sale company
D Decide whether
these statements are True (T) or false (F) .correct the false ones
1In the 1990s, japan was uniglo is main market T
2 Uniglo had a lot of success when it entered the UK
market in 2001 F
3
Yani is new global strategy was to open big stores in important cities T
4 At
the end of 2008, uniglo had 92 international stores F
5
Yani hired jil sander to design all uniglo is clothes T
6
uniglo opened 64 stores in Asia between 2007 and 2010 T
E Look trought the article and find the missing
verbs
1.
Uniglo grew
quickly in japan during the 1990s
2.
Over the next two years ,the numbers of international stores
went up from 54 to 92
3.
The number (of stores) increased to 64
at the end of 2010
What do the verbs have in common?
have
in common are the conjugations of the verb in past but regular and irregular
F What makes a business successful? Put these
points in order for you .Add other points to the list .
A
bility to learn from mistakes - money
·
Hard Work
-personal contacts
·
Luck
- Having clear strategy and plan
1.
Having clear strategy and plan
2.
Hard Work
3.
personal contacts
4.
money
5.
ability to learn from mistake
6.
Luck
7.
acquire knowledge
8.
choose the deal you like
9.
a work plan strategically designed
10. discipline
11. responsible
12. expectation for customers
2.2 Listening
· 2.2.1 Open your Market Leader book on page 38 and develop
exercises A to C on listening.
A Listen to the
first part of an interview with Liz crede and answer these questions
1.
Why does she travel to a) Amsterdam? b)Singapore and Chicago?
Liz Crede travels
to Amsterdam to work with customers, and travels to Singapore and Chicago to
visit their colleagues
2.
How often does she travel to A) Amsterdam? b) Singapore and Chicago?
Liz Crede
travels to Amsterdam almost every month, and travels to Chicago to Singapore and
with colleagues twice a year
3.
What is Liz is favorite business location, and why?
Favorite place is
Singapore Liz crede that is based in the old town of Singapore, and has many
features and it is great to experience life in Singapore
B Liz Says she likes flying business class and she
likes staying in the same hotel .In pairs, predict why she likes doing those
two things.
Manuel: what is your favorite way to travel?
Diana : my favorite way is the first time that a country
well known either by business meeting or vacation, I can know the costumes, the
food, people and language skills in business and so I relax a little day by day
touching me
Diana: what is your favorite way to travel?
Manuel:
My favorite destination is
Paris because there can learn a little more of the country than ever and analog
know to well know the Eiffel Tower, with the customs, the history of France,
the infrastructure, the people, the food first, that is what most I love
business and I love to visit Europe
C Listen to the second part of the interview and check your
answers to Exercise B
1.2.2
Go to page 47 of your Market Leader book and develop
exercises A, B and D on listening.
A Jeremy Kelley is a
specialist in change leadership .Listen to the first part of an interview with
him .He is talking about how he entertains business contacts and his favorite
entertainment. Complete these notes
|
·
I like to get to know my contacts
·
I give them a chance to tell me about themselves
·
I take them a places that we can talk
– perhaps a coffe
·
We walked across a park together
·
While we walked ,we walked.
·
We spent the time talking about what was really important.
|
B Listen to the
second part of the interview and decide whether these statements are true (T)
or False (F).Correct the false ones
1. In restaurants, you should consider noise levels F
In restaurants , you careful about noise level
2. Sometimes you need to take out clients you don’t like F
Don't take a client to a restaurant where they can't
eat the food
3. Do not take vegetarians to steak restaurants T
4. You should spend a lot of money entertaining clients F
don't make it too expensive ,that might embarrass them
D Listen to the Third part of the interview .compare your answer in Exercise
C to what Jeremy Says
- 2.2.3 Develop exercises A to C on page 56 of your Market Leader book.
A In pairs, discuss
these questions
1
What advice would you give to new sales staff?
I would give a new
sales staff first good presentation, a good character, be yourself when
selling, listen, do not be nervous to ask you to put something, very talkative,
very respectful when they diriga customer.
2
What mistakes do salespeople often make?
The salespeople
wrong when selling the product to the customer that they get nervous, do not
understand them, do not know the prices of the products.
B Listen to Ros Pomeroy, a management consultant,
answering. The questions in exercise a complete each gap with a word
ü Be patient
ü Take time to build relationships
ü Make sure you fully understand the
product or service you are selling
ü Do not try to sell something to a customers that they
do not actually need or want
ü Take time
to understand what the customer
ü Customers like to be
listened to not
to be talked at
C Listen to Ros
talking about what being a successful buyer involves. Number her points in the
order in which she mentions them
order in which she mentions them
A) Asking for a written quotation (4)
B) Being prepared to walk away from the purchase if you
are not happy (5)
C) Working out the maximum price you are prepared to pay (2)
D) Looking at ways of getting additional extras or
discounts (6)
E) Contacting several different suppliers (3)
F) Doing a lot of preparation
(1)
2.2.4 Check your answers by reading the audio scripts on pages 161, 162 and
163.
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