GUIDE #1

Learning purpose

By the end of this study guide you will be able to introduce yourself, talk about your company, and solve basic problems taking place in your job. All these issues will be studied by applying different strategies and skills in the communicative competencies -reading, listening, writing, and speaking.

Specific competencies        By the end of this study guide, you will be able to: Get familiar with business vocabulary and basic grammatical structures. Become acquainted with international marketing-related vocabulary and expressions by developing reading and listening activities. Discuss about current work conditions. Write emails comprising paragraphs with proper structures. Identify the strategies companies use to work across cultures by taking into account communication styles, the ways of doing business internationally, and team working matters.