Activity 4 - Final Project (Stage 1)

4.                    Final project (Stage 1)

4.1.1.  Work in groups of 3 or 4 people.

Team members are:            María Andrea Duran Guzmán

                   Sebastián Bedoya Agudelo

                   Manuel Fernando Ballesteros Camargo

4.1.2.  Choose one of the options as follows: Option 1: choose a Colombian company exporting any product to the United States or Canada. Option 2: choose an international company (English speaking country) which had introduced a product or a service to Colombia.

The option chosen by the group is: Option 1

4.1.3.  After having chosen the company, send an email to your tutor and classmates telling them the name of the company you will be working in. You cannot work with another team’s company.

4.1.1.  Complete the following information:

•         Members of the group.

•         Option chosen.

•         Company background (history including the facts when the Company entered into the foreign market).

COMPANY BACKGROUND

La Alquería was founded in 1959 by Professor Jorge Enrique Cavelier, first Colombian urologist specializing in the university of chicago. It is a family organization where his son Enrique Cavelier continued to lead the company retaining the slogan "a bottle of milk, a bottle of health." In 1958 father and son bought a plant of milk pasteurization and homogenization installed Rionegro - Antioquia called “El Antojo”.

Mainly trading product is made ​​in glass bottles but this incurred more expenses, so was replaced by containers of waxed cardboard, ie waxed to try to seal the box, then the market study the plastic bag was launched and improved packing cardboard, not the paraffin layer but with a thin layer of polyethylene.

In 1978 and outsourcing methodologies are handled, so your first point of distribution opened in Bogotá obtaining a large improvement in processes that helped minimize costs and introduced to the market more easily. The plant grew so abruptly becoming one of the most modern of its kind, raising it to be one of the leaders in sales of milk.

From 1994 to 1999 the company image change twice.

Already by 2001. Firm changed its name and is now called "Productos Naturales De La Sabana S.A. Alquería" renewed its corporate image and introduced new products for consumption.

In 2008 signed a strategic alliance with DANONE corporation, in order to reach several national but international not alone markets and what poses with his unique vision the Mega 2020.'s Farmstead has had major awards such as the ceremony delivery to the best companies in the world in social inclusion (Portfolio Magazine 2013).

4.1.2.  Create a blog, include the information above in such blog, and paste the link of your blog in the Word file.

Link http://alquer.blogspot.com/